Meet Founder Kate McCall
Kate McCall is a data-driven marketing powerhouse with a heart for strategy and a hustle for results. As the founder of KEM Marketing Solutions, she’s built a consultancy that’s part ops machine, part creative engine—fueling growth for certification programs, healthcare orgs, and scaling small businesses alike. Whether she’s revamping a landing page, launching a Google Ads campaign, or mapping out a CRM migration, Kate blends 20+ years of expertise with the pragmatism of a seasoned operator and the agility of a startup founder.
When she’s not leading strategic overhauls, she’s empowering teams, optimizing KPIs, batch-cooking like a pro, or mapping out family chore systems like a project manager with a mom badge. She's got one eye on the numbers and the other on what actually moves people.
Sharp. Strategic. Scalable. That’s Kate.
Tell me a bit about your background.
I have spent over 20 years working in direct marketing, with a strong focus on marketing operations, strategy development, and team leadership. My experience spans multiple industries and marketing agencies, where I honed my skills in building strategic, data-driven marketing solutions that drive both client acquisition and retention. In the last decade, my passion has shifted to helping businesses streamline their marketing operations and achieve sustainable growth through customized, results-oriented strategies.
What are your greatest strengths as a marketing leader?
With a deep understanding of marketing operations and a passion for data-driven decision-making, her greatest strength is creating strategies that simplify and optimize marketing efforts for measurable success. I love turning complex marketing challenges into streamlined processes that produce tangible results. I’m also highly focused on building high-performing teams, transforming underperforming marketing departments into efficient, results-driven units.
How has the marketing industry evolved since you first started?
The industry has undergone a remarkable transformation. When I started, direct mail was one of the only forms of trackable media, but today we have a wide array of digital platforms that allow us to track every action, click, and conversion. For someone like me, who is numbers-driven, it's an exciting time. The ability to harness advanced analytics and automation tools has made marketing more strategic and measurable than ever before.
How would you describe your relationship with clients?
At KEM Marketing Solutions, we prioritize a personalized and collaborative approach. I believe that every client deserves a tailored strategy that addresses their unique needs, and that begins with building a strong, open relationship. I see myself as a partner in their success, and I’m passionate about helping clients navigate their marketing challenges. Whether it's through regular check-ins or simply having a conversation about their latest marketing pain points or upcoming goals, I focus on trust, communication, and ensuring the process is both productive and enjoyable.